Posts by Beth Nyhart

How Much Money Should I Spend on Facebook Ads?

“How much should I spend on ads?” This is the question nearly everyone has, and I’m always appalled at how many people have been told ads aren’t worthwhile unless you can budget thousands toward them every month. The reality of ads is that they are a tool available to you in the growth of your…

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Boosting a FB Post to Warm Custom Audiences

I have heard many arguments both for and against boosting posts in Facebook. In the end, I don’t think it matters if you use the simple boosting interface or the more robust Ad Manager. BUT, if you are going to boost posts I want to show you how to do it more effectively. Please, for…

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