"Don't dig up in doubt what you planted in faith."
- Elisabeth Elliot

I have heard many arguments both for and against boosting posts in Facebook. In the end, I don’t think it matters if you use the simple boosting interface or the more robust Ad Manager. BUT, if you are going to boost posts I want to show you how to do it more effectively. Please, for…

A Lead Magnet goes by many names, but the gist is you are offering something of value in exchange for a person’s contact information. Don’t confuse a Lead Magnet with your free public content like a blog post or social media post, because it is in fact, not free. You are asking for something that…

Join me as I walk my friend Susan from Susan Tripi DeLano I Rise Consulting Group walk through the Facebook Ad Manager and talk about Pixels, Audiences, Campaign Creation, and Metrics!

You might have heard that Facebook Ads are only worth it if you can spend large amounts of money on a regular basis, or that people poured hundreds or thousands of dollars down the drain on a campaign that didn’t work. But if you are smart about your expectations and diligent in your monitoring and…

I have a terrible confession to make. When I was going through the process for this blog post, I realized that I, myself, have not placed my Facebook pixel on my website. Shame on me. Doing this is vitally important if you ever want to use ads for your business, because that Facebook pixel is…